Overall responsibility: Press and Public Relations, celebrity and influencer relations, event coordination, guestlist management, communication strategy consultancy, and content creation.

As PR Manager at the communication agency Totem Fashion Paris, I enforced effective communication strategies with my accounts across PR, press, event production and digital communication. I successfully ensured increased visibility in magazines, VIP dressing and through various collaborations with talents. Working in an agency with different accounts within Couture, RTW & accessories allowed me to meet different visions, which made my skills in communicating fashion and luxury brands constantly evolve. There was also a central focus on runway production and guest management, overseeing multiple shows throughout each fashion week.