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Hotel Kung Carl, re-launch & opening of LA Belle Epoque
Hotel Kung Carl, the oldest still family owned hotel in Sweden was renewing the concept of the hotel, opening a new restaurant, bar, wine bar, jazz club and launching their own punsch. My role was to lay up a PR strategy to engage media in the new concept by different angles to reach a wide set of press. The timeline also focused on introducing each new part of the hotel on it's own to optimise and entertain the interest. The launch was an immediate success and we achieved interviews, articles and plenty of nice mentioning in top tier media as SvD perfect guide, White guide, DN, Vogue Scandinavia, Rum Hemma & more.
PR-Consultant, Hoss Agency
Accounts: Hotel Kung Carl, Wella Company: (O.P.I, GhD, Wella Haircare & more), Unity, Esprit, L.A.M.B
In this role, I was responsible for PR and developing creative communication strategies across various accounts. My accounts were a mix of beauty, hospitality, fashion and lifestyle. I also provided brand strategy consultancy, working closely with clients to define and execute their brand vision. My tasks included creating and implementing PR strategies and ensuring smooth project execution. Additionally, I offered strategic insights to help shape and strengthen brand identities.
