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Supplier marketing & campaign management
A central part of my work has been to pitch and develop marketing collaborations with our suppliers, which has led to several strong and value-creating partnerships with brands such as String, Design House Stockholm, and Pärlans.
An example of a successful activation was the launch of Design House Stockholm launch of Lisa Larson 1967 Birds. We got to prelaunch the collection and a limited number of numbered versions. I made sure to built up hype in every channel and for the launch we had people travelling from other cities to attend the drop and made sales records the first week.
I thrive in project managing campaigns and partnerships, with a strong ability to balance creativity and commercial goals. Experienced in marketing planning, Retail Media packaging, and ROI optimization, I bring a solid PR and strategic communication background to brand positioning and multi-channel communication."
Updated brand manual
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I took the initiative to update the brand's visual identity
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Designed the new shopping bag and gift wrapping introducing the new brand color and print as a detail of the side of the bag.
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After these changes, among others, I made an updated Brand guidelines book for all company staff, to ensure consistent communication throughout all channels.
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The brand guidelines also included art direction for shoots with the aim to make our way of photographing more identifiable towards the brand.
Kalles x Designtorget - Project management
For this collaborative collection I was overseeing the timeline and created the launch strategy. I was also part of the product development together with the purchase department, making sure the collection had PR-worthy products. I also set the overall art direction for the collection and photo shoot. The launch strategy included a press breakfast with the actual "Kalle" participating, influencer seeding, store windows, social media and e-com teasers the days before launch. The collaboration gained widespread media attention and engaged with a broad customer group. Several of the products sold out the first days.
Designtorget
PR & Brand development Consultant
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Developed and executed the overall PR and branding strategy to strengthen brand positioning.
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Led high-impact projects, including the launch of a brand line and product launches.
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Created and implemented launch strategies for key collaborations (e.g. Kalles Kaviar, WAY Gallery), driving wide recognition and new customer groups.
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Oversaw photo shoot organization and art direction, ensuring strong creative output aligned with brand identity.
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Produced and curated creative content across all media channels, maintaining consistent tone and quality.
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Created updated brand guidelines, both visual and strategic, tailored for each platform.
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Identified new growth opportunities and devised innovative strategies to drive direct sales.
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Streamlined communication across marketing channels for cohesive brand storytelling.