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Influencer event
Influencer lunch with 22 seats for the team and invited influencers/profiles. The attending guests represented a mix of areas such as lifestyle, photography, beauty, and sports. This gave us a great variety of perspectives, leading to broad and engaging conversations around sun protection. The majority of influencers who attended published content mentioning SunControl. Although there were several other events happening in Stockholm on the same day, we still achieved a full house with highly relevant guests.
Press lunch
We organised a press lunch at Ett Hem, I was responsible for the guest list of 15 journalists, where we had full attendance. The founders held a short presentation along with room for questions, where the attendees where very engaged in the product. The press lunch had a successful outcome with publication in each media.
I also organised personal 1-1 meetings with some more journalists post-event.
SkinPlan
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Developed the launch plan for the new sunscreen SunControl.
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Organized a press lunch for 15 key beauty and lifestyle journalists.
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Wrote and distributed three press releases, generating strong media visibility.
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Co-organized an influencer event and product seeding, creating authentic buzz online.
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Delivered brand strategy advice to strengthen positioning and messaging.
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Achieved wide press coverage and hype, including features in leading outlets and a podcast appearance.
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Successfully managed a 6-month PR project that boosted brand awareness and credibility in the beauty market.
PR & Launch strategy Consultant
